Pasta –
different people - different pasta
Raster, pattern and structure were the guiding themes of the noodle. Its idiosynchratic appearance promises freshness, individuality and an innovative character.
With noodles, taste follows form, but the customer will decide what to buy according to his or her preferences in form. Can we draw conclusions from the noodle to its consumer? We can design cetain noodles for certain consumers, anyway.
In this project, what came first, was some detailed analysis of a certain type of customer, before creating the actual design.
Some excerpt: Martin S., 45 years old, loves mathematics, biology, orderliness, patterns, charts, his well-ordered private life, and his well-assorted record collection, loves media and the internet, keeps a critical distance, lives in a flat of 2 to 3 bedrooms, likes his interior design modern and stylish, has a daughter and a partner, loves nature and taking walks through the forests, fog and damp forest soil, autumn and spring, he is out and about around Germany, by train, bus and bike, no car...
h_da UNIVERSITY OF APPLIED SCIENCES
Prof. Tom Philipps
packaging design, Pasta studies
WT 05/06
